Objectives of Buganda YIYO Buganda YANGE (BYBY)

The objectives for which Buganda YIYO Buganda YANGE (BYBY) are established are as follows:

1. Identify and Monitor Misinformation: Establish a real-time monitoring system to identify and track false narratives about Buganda circulating on social media platforms.
2. Official Online Platforms: Develop and maintain official online platforms to serve as trusted sources for timely, accurate, and verified information.
3. Informative Content: Create informative and culturally grounded content that educates the public about Buganda’s history, values, and aspirations to counter disinformation effectively.
4. Refutation Campaigns: Design and implement campaigns that directly address and refute specific falsehoods, using facts, testimonials, and visual content rooted in the Kingdom’s authentic voice.
5. Social Media Advocates: Identify, train, and empower a team of loyal and informed social media advocates to amplify factual content and respond to misinformation respectfully and effectively.
6. Collaboration: Work closely with the Kingdom's leadership, cultural institutions, educational bodies, and media partners to ensure consistent messaging and broad dissemination of verified information.
7. Protect Core Institutions: Actively defend the image of Ssaabasajja Kabaka and other core institutions from digital defamation through legal, cultural, and public engagement measures.
8. Assess and Adapt: Regularly assess the effectiveness of communication strategies using analytics and feedback, and adapt approaches based on emerging threats and audience response.
9. Member Empowerment: Equip members with the skills, knowledge, and cultural grounding needed to represent the Kingdom with confidence and competence through continuous training in communication, digital literacy, public relations, critical thinking, and cultural heritage.