About
Buganda Yiyo Buganda Yange (BYBY) is a dedicated digital advocacy organization established to safeguard the integrity, honor, and cultural heritage of the Kingdom of Buganda in the digital age.
Our Origin
BYBY was formed in response to a direct call to action by the Kabaka on May 30, 2021, instructing the people of Buganda to utilize online platforms to demystify and dismiss misconceptions intended to weaken the Kingdom. Following this mandate, a committed group of social media users organized on X (formerly Twitter) to form a committee on October 1, 2022, which officially birthed the BYBY organization.
Our Vision
To use technology in this new era as we strive to protect the honor of our kingdom from the different challenges it faces via the internet/online platforms.
Our Mission
To demystify and dispel all false narratives propagated by Buganda’s online adversaries aimed at weakening the Kingdom while upholding its aspirations by disseminating official information approved the Kingdom leadership.
What We Do
To achieve our mission, BYBY focuses on several core strategic objectives:
Real-Time Monitoring: We identify and track misinformation and false narratives about Buganda across social media platforms.
Content Creation: We develop culturally grounded content that educates the public on Buganda’s history, values, and aspirations.
Digital Defense: We actively defend the image of Ssaabasajja Kabaka and core Kingdom institutions against digital defamation through legal and public engagement measures.
Advocacy & Training: We train a team of loyal advocates in digital literacy, public relations, and critical thinking to ensure they represent the Kingdom with confidence and competence.
Strategic Partnerships: We work closely with the Kingdom’s leadership, cultural institutions, and media partners to ensure consistent and accurate messaging.
Buganda Yiyo Buganda Yange stands as a digital shield and a voice of truth, ensuring that the story of Buganda is told accurately and respectfully by those who cherish its heritage.